9/8: Monetization with Jeff Clavier
Based in Palo Alto, California, Jean-Francois “Jeff” Clavier is the Founder and Managing Partner of SoftTech VC, one of the most active seed stage investors in Web 2.0 startups. Since 2004, Jeff has invested in more than 50 consumer Internet companies in areas like social media, communities, search, gaming or consumer infrastructure, almost exclusively in Silicon Valley.
Jeff’s many years of experience with startups gave him a great background to provide useful insight on monetization to our teams. Some of his advice that was especially pertinent to our teams included:
- raise money if you can – the huge startup boom means that hundreds of startups will be looking to fund their companies and waiting too long could be risking a bottleneck effect.
- if utilizing ads, choose the method of advertising carefully, based on audience size, demographics, psychographics, time engagement of the user, and the company stage. For instance, it is not always intuitive when to switch from using ad networks to rep firms to doing direct sales.
- if building a game, monetize as quickly as possible considering the short shelf lifetime of most games.
Thanks so much to Jeff for coming in to talk to the teams about monetization.