5/20 – Demo Workshop with Peter Cohan
We had an awesome workshop with Peter Cohan, a Demo Guru, who gave our companies a talk about creating and delivering compelling software demonstrations. Thank you Peter!
The objective of the workshop was to help companies “Establish a framework, including skills and processes, to create and deliver improved software demonstrations and increase success in the sales and deployment of your organization’s software products.” You may find more at his website: http://www.secondderivative.com/
A short bio:
“Peter Cohan is the founder and principal of The Second Derivative, focused on helping software organizations improve their sales and marketing results – primarily through improving organizations’ demonstrations.”